Blueprint Capital operated a traditional prop trader firm for several years with diminishing returns. The new BluFX Project was created in response to the fact that the previous business model of backing traders with track records was unsustainable.
It is very hard to predict which traders will be successful from backgrounds, track records or education. The new project is a funding matrix that requires all traders to meet certain targets before receiving increasing funding. This way the company is able to assess all trader performance in real time.
Also, running with a negative balance sheet does not mean we are not able to fund traders through off-balance sheet financing.